From 9-13 March 2026, the prestigious Design Center, Chelsea Harbour once again became the epicenter of international interior design during London Design Week 2026.
Known for bringing together some of the most influential brands, designers and creatives in the industry, the event offers five days filled with inspiration, innovation and dialogue around the future of design.
Each year, the event attracts professionals from across the globe, including architects, interior designers, decorators and design enthusiasts eager to discover the latest trends shaping interiors. With more than 135 showrooms participating, visitors are invited to explore new collections, materials and design concepts across the center’s impressive spaces.
But London Design week is more than a showcase of beautiful objects. It is a platform for knowledge sharing and creative exchange. The programme includes over 100 free events hosted by showrooms, alongside curated tours, masterclasses, panel discussions and Designers Toolkit sessions. These initiatives encourage meaningful conversations about craftsmanship, sustainability, material innovation and the evolving role of design in contemporary living.
Within this vibrant context, design brands have the opportunity to create immersive experiences that celebrate both aesthetics and cultural narratives. One of the most exciting collaborations during this year’s edition is the partnership between Sentta and Jaipur Rugs.
A meeting of cultures Sentta x Jaipur Rugs:
For Sentta, participating in London Design Week 2026, represents an opportunity to showcase the brand’s distinctive approach to furniture design on an international stage. Known for its dedication to Portuguese wood craftsmanship, Sentta creates pieces that balance sculptural form with refined materials, celebrating both tradition and contemporary aesthetics.
During the event, Sentta joins forces with Jaipur Rugs, a globally recognised name in artisanal rug-making. The collaboration creates a dialogue between structure and textile, where furniture and rugs interact to form layered, tactile interiors.
Visitors will be able to discover Sentta pieces placed within curated environments. This partnership highlights how furniture and softs furnishings can complement one another, creating spaces that feel both harmonious and expressive.
Among the pieces presented is the Duchess Cage, designed by André Teoman. The piece is a reinterpretation of the iconic mid-century modern cocoon chair, distinguished by the intricate craftsmanship of its wooden structure. Its raw back reveals detailed and complex woodwork that contrasts beautifully with a soft and comfortable seat, creating a balance between structure and comfort. Geometry served as the guiding principle behind the design of the Duchess, resulting in a sculptural lounge chair that celebrates precision and craftsmanship.
Alongside it, the Jackob Lounge Chair brings another perspective on mid-century inspiration. Drawing from the Nordic design language of the 1950s, this wingback lounge chair pays tribute to the masters of modern design who conveyed, through their work, a deep appreciation for wood and carefully assembled structures. Jackob expresses its identity through confident lines and a strong architectural presence, making it a striking addition to interior projects with character.
Jaipur Rugs: Craftsmanship with Purpose
Founded with a strong vision of empowering artisans, Jaipur Rugs has grown into a global leader in handcrafted rug-making, now present in more than 60 countries worldwide. The brand is widely celebrated not only for the exceptional quality of its rugs but also for its deep commitment to social responsibility and artisan communities.
The company works with thousands of craftspeople across rural India, many of whom weave rugs from their own homes. By preserving traditional techniques while introducing contemporary design collaborations, Jaipur Rugs successfully bridges heritage craftsmanship with modern interiors.
This philosophy aligns naturally with Sentta’s values. Both brands share a belief that design should honour the hands behind the work, celebrate authentic materials and tell meaningful stories through objects.
A shared vision of global design:
Collaborations like the one between Sentta and Jaipur Rugs illustrate the growing importance of cross-cultural partnerships in contemporary design. As designers and brands look beyond borders for inspiration, events like London Design Week 2026 become essential platforms for dialogue and exchange.
By presenting its furniture alongside Jaipur Rugs, Sentta situates its pieces within a broader design narrative, one where Portuguese craftsmanship meets Indian artisanal heritage. The result is a setting that reflects the richness of global design culture while maintaining a deep respect for tradition.
For visitors attending London Design Week, this collaboration offers more than a display of products. It provides an opportunity to experience how materials textures and cultural influences interact to create interiors that feel both sophisticated and authentic.
Visit Sentta at London Design Week:
From 9-13 March 2026, design professionals and enthusiasts are invited to explore this collaboration at the Design Center, Chelsea Harbour during London Design Week 2026.
Step into a space where Portuguese traditions meet the artistry of handcrafted rugs, and where every detail reflects a shared commitment to creativity, craftsmanship and cultural storytelling.
In a week dedicated to inspiration and innovation, the partnership between Sentta and Jaipur Rugs stands as a reminder that the most compelling interiors are those shaped by collaboration, heritage and a passion for design.
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