Some collections follow trends. Others quietly become the ones designers return to—project after project.
At Sentta, Auro, Essex and Goa have become our three best-selling collections because they combine something that every successful hospitality project needs: a strong design identity, exceptional comfort and the flexibility to adapt across different spaces.
From boutique hotels and restaurants to premium workspaces and residential interiors, these collections continue to be specified by architects, interior designers and procurement professionals looking for furniture that performs as beautifully as it looks.
Three Best-Selling Collections. Three Design Philosophies.
Auro
Quiet Sophistication
Inspired by Nordic interiors, Auro celebrates simplicity without sacrificing comfort.
Soft upholstered volumes rest on elegant solid wood frames, creating a collection that feels warm, balanced and effortlessly contemporary. Its restrained aesthetic makes it particularly suitable for projects where materials, light and architecture are intended to take centre stage.
The collection includes:
- Lounge Chair
- Armchair
- Bar Stool
- Swivel Bar Stool
Auro works particularly well in boutique hotels, cafés, executive lounges and residential projects where comfort and understated elegance are equally important.
Essex
Cosmopolitan Character
Designed by Javier Gomez, Essex collection takes inspiration from New York’s architecture—clean geometry, refined proportions and timeless sophistication.
Unlike statement furniture that dominates a room, Essex complements a wide range of interior styles while maintaining a distinctive identity. This versatility explains why it is frequently selected for projects that require multiple seating typologies without compromising visual consistency.
The collection includes:
- Dining Chair
- Armchair
- Lounge Chair
- Counter Stool
- Bar Stool
- Sofa
- Daybed
Its broad product family allows designers to furnish restaurants, hotel bedrooms, lounges and public areas with a coherent language throughout the entire project.
Goa
Warm Minimalism
Designed by Francesc Rifé Studio, Goa collection embodies the studio’s philosophy of reducing design to its essential elements.
Inspired by natural landscapes and quiet architecture, the collection combines clean lines with inviting proportions, creating seating that feels timeless rather than trend-driven.
Crafted in solid ash wood with carefully balanced upholstery, Goa collection offers a refined yet approachable character that integrates naturally into contemporary hospitality interiors.
The collection includes:
- Dining Chair
- Armchair
- Lounge Chair
- Bar Stool
Its versatility makes it particularly appreciated in restaurants, hotel dining spaces and premium residential environments where durability and visual calm are equally valued.
Why Designers Keep Coming Back
The first impression is important. The hundredth guest is even more important.
Professionals rarely select furniture based on appearance alone. They look for collections that continue to perform long after installation.
What often makes Auro, Essex and Goa the preferred choice isn’t a single design feature, but the balance between aesthetics, ergonomics and specification flexibility.
Each collection is available in multiple upholstery options and wood finishes, allowing projects to respond to different concepts without changing their overall design language.
Rather than mixing unrelated products, designers can specify one collection across dining areas, lounges, bars and collaborative spaces, creating visual continuity while simplifying procurement and maintenance.
Beyond Style: What Professionals Usually Consider
Every project begins with a different brief.
Some require high-performance upholstery for intensive hospitality use. Others prioritise softer textures for luxury guest experiences or durable finishes for public spaces.
The ability to customise upholstery, wood finishes and technical specifications means these collections adapt to the project—not the other way around.
Equally important is longevity.
Timeless collections tend to age better, simplify future replacements and remain relevant through refurbishment cycles, making them a more sustainable specification over time.
Choosing Between Auro, Essex and Goa
Rather than asking which collection is “better”, most designers ask which one best supports the atmosphere they want to create.
If the intention is to create calm, light-filled interiors with Scandinavian influence, Auro naturally fits.
If the project calls for refined sophistication across multiple environments—from guestrooms to lounges—Essex offers one of the most complete seating families in the Sentta portfolio.
For interiors centred around architectural minimalism and natural warmth, Goa delivers a timeless solution that feels contemporary today and will continue to do so for years to come.
Furniture Designed to Last Beyond Trends
Hospitality projects evolve.
Guest expectations change. Interiors are refreshed. Brands reposition themselves.
The furniture that continues to perform through these changes is rarely the most extravagant—it is the furniture that quietly supports every experience without ever feeling out of place.
That is why Auro, Essex and Goa remain Sentta’s three best-selling collections.
Not because they follow trends.
Because they continue to be chosen by the people designing what comes next.
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