A visual and emotional retrospective of Sentta’s presence at Salone del Mobile
Every design tells a story. But the true magic happens when those stories connect across time when each edition of Salone del Mobile becomes a chapter in a living narrative.
For Sentta, Milan has never been just a stage for exhibition. It’s a place for memory-making, creative exchange, and represent our essence: design that dares to be bold, soulful, and timeless.
This Memory Line isn’t just about the past. It’s about continuity, a reflection of where we’ve been, where we are, and where we’re heading. From the sculptural debuts of 2023 to the immersive moments of 2025, Sentta’s evolution at Salone del Mobile is one of depth, dialogue, and design rooted in emotion.
Spaces That Speak
Across the 2023, 2024, and 2025 editions, a few constants have defined Sentta’s Salone presence, such as curated atmospheres, immersive storytelling, and a devotion to materials and form.
Our stands are never static. They are spatial narratives composed of curated lounges, refined dining corners, and elevated hospitality.
In 2023, we emphasized sculptural expression with bold lines and modular systems. In 2024, organic and nature-inspired design took center stage with Papoula. And in 2025, we redefined atmosphere with the unveiling of Hook, Carson, and the Essex Collection, each placed in zones that mirrored real-life interiors: Lounge, Dining, and Bar.
Each year’s layout was a conversation with visitors. A call to sit, touch, engage and leave with a lasting impression.
Designs That Live Beyond the Stand
Sentta’s approach to product design at Salone has always been about duality: boldness and harmony, structure and softness, art and utility. Our collections respond to evolving design needs, while holding fast to artisanal values and emotional storytelling.
Designed by Sara Elizagarate, Papoula’s sculptural curves and natural inspiration brought a gentle, poetic presence to Milan. It quickly became a signature piece, appreciated for its organic rhythm and plush comfort, a true blend of form and feeling.
Revealed at our latest edition, Hook by Santiago Sevillano embodies powerful lines and ergonomic elegance. Its confident silhouette and intuitive design make it perfect for both intimate and large-scale hospitality environments.
More than a partition, Carson transforms space through light and pattern. Designed by Aitor Garcia de Vicuña, it adds sculptural value to function, turning every interior into a canvas of shadows and layers.
Sophisticated bar seating designed by Javier Gomez, Essex is a nod to cosmopolitan chic with handcrafted finishes and refined proportions. Ideal for elegant lounges and high-end dining concepts.
The Alma collection introduces a new standard for refined coffee tables, designed by Ana Coelho, elevating the ambiance with their luxurious yet understated design.
A sophisticated dining table that merges organic fluidity with structural precision, designed by Aitor Garcia de Vicuña, the Lynn Oval Table stands as a testament to Sentta’s dedication to craftsmanship and material innovation.
A refined and sculptural lounge chair, the Samara Lounge Chair exudes elegance and sophistication, designed by Republic of II By IV, the interplay of organic shapes and plush upholstery makes it a statement piece for any modern interior.
A sleek and architectural masterpiece, designed by Republic of II By IV, with structured lines, combined with carefully selected upholstery, create a timeless piece that complements a variety of spaces.
These pieces and others form a design DNA that prioritizes tactility, personality, and presence.
Crafting Emotional Memory Through Material
Over the years, Sentta has invited visitors not just to view design, but to experience it sensorially. Our material exposition and live curation moments at Salone offered glimpses into our process, letting people explore grain, fabric, and texture with their own hands.
In every edition, we’ve celebrated natural materials: sustainably sourced wood, hand-finished metals, and carefully chosen textiles. These aren’t just finishes — they are carriers of memory. Each touch tells a story of craftsmanship, tradition, and intention.
Conversations That Shape the Future
At the heart of our Salone presence are the people: the collaborators, the curious minds, the visionaries who step into our space and offer perspective.
From the Meet the Designer sessions to the intimate studio walkthroughs, Sentta has always opened space for dialogue. These exchanges, with designers like Aitor Garcia de Vicuña, Sara Elizagarate, Santiago Sevillano, and Javier Gomez, go beyond Q&As. They reveal the design journeys, the sketches behind the silhouettes, and the challenges of making beauty functional.
Salone becomes a collective moment, not just of showcasing, but of shaping. And the feedback, the energy, and the emotion we gather each year fuel the collections to come.
From Milan to the World
Our Memory Line isn’t confined to Salone’s halls. The designs first seen in Milan now inhabit luxury hotels, refined residences, and elevated public spaces across the globe. Each piece carries with it the DNA of the fair: the boldness of its debut, the dialogue it sparked, and the memory of its first unveiling.
This year, we’ve seen Hook and Essex integrated into upscale hospitality projects in Europe and the Middle East. Papoula continues to be a favorite in curated lounges and boutique hotels. And Carson is shaping interiors with dynamic separation, becoming a new classic in geometrical design.
Timeless Trends That Resonate
Across the past three editions, certain themes have emerged and endured:
- Organic Lines & Nature-Inspired Form
Papoula, flowing curves and soft edges define Sentta’s design language.
- Sculptural Utility
Pieces like Carson demonstrate that function and art are not mutually exclusive.
- Warm Minimalism
Sentta’s palette of rich woods, muted tones, and tactile fabrics offers a refined simplicity that calms.
- Emotional Comfort
More than ergonomics, Sentta designs deliver emotional ease, pieces that feel like home, even in public settings.
This Is Only the Beginning
The essence of A Memory Line is not nostalgia. It’s continuity. It’s the belief that each year adds depth, clarity, and direction to Sentta’s design philosophy.
As we look back at 2023 and 2024, and reflect on the success of 2025’s edition, we feel immense gratitude — not only for the awards, press, or partnerships, but for every conversation sparked, every eye that lit up at a form, every hand that lingered on a texture.
We invite you to continue this journey with us. Visit our collections. Talk to our team. Let the pieces live in your space — and add your own moment to this Memory Line.
08.04.25
